How To Make - Brochure Design Tips
Design professional brochures that grab attention, communicate clearly, and drive results—whether you're mailing them or handing them out in person.
📘 BROCHURE STRATEGY & STRUCTURE
Before you start designing, ask yourself: What do I want this brochure to achieve? Every design choice should support your core message.
- ✨ Use persuasive, benefit-focused language (not just specs).
- ✨ Talk directly to the reader—use "You" and "Your".
- ✨ Highlight services, guarantees, and support options clearly.
- ✨ Include testimonials to build instant trust.
🖋️ COPYWRITING & TEXT LAYOUT
Good copywriting is about clarity. Your reader will skim, so guide their attention strategically:
💬 12 POWER WORDS
| You | Money |
| Save | New |
| Easy | Results |
| Guarantee | Free |
- ✅ Typography: Use Title Case for headers.
- ✅ Contrast: Ensure text is high-contrast and readable.
- ✅ Margins: Leave clear "white space" on all sides.
🧾 FORMATS & FOLDING OPTIONS
Our brochure paper measures 8.5" x 11" and folds to a final size of 8.5" x 5.5" (Bi-fold).
- ⭐ Portrait: Folds like a traditional greeting card.
- ⭐ Landscape: Opens upward for a unique horizontal presentation.
🖨️ PRINTING & ASSEMBLY
1. Print a test copy on plain paper to check your alignment.
2. Flip manually for double-sided printing and let the ink dry completely.
3. Pro Tip: Place your folded brochure in a 6" x 9" or A9 envelope for a professional mailing finish.
4. Fresh Eyes: Show your design to someone new to catch any missing info!